The country with the most regular podcast listeners

• YouGov has launched knowledge exhibiting the number of regular podcast listeners in countries around the world. The information means that 39% of US shoppers hearken to podcasts for greater than an hour every week; that South Africa is the most well-liked nation for podcasts at 68%, Saudi Arabia at 59%, and Indonesia at 57%. (Some international locations, together with South Africa, solely surveyed web customers.)

  • The information seems broadly much like separate knowledge from the Reuters Institute in 2022, with Eire, Spain and Sweden main the EU; Australia roughly mid-table, and the UK in direction of the underside.

• Podcast hosting and monetisation company Acast released its Q1/24 financial results. The corporate, which is #1 world podcast writer in accordance with Podtrac, reported that web gross sales grew 25% year-on-year – pushed by North America, the place gross sales grew by 48%. The corporate is nearer to constructive EBITDA, shedding $1.4mn within the quarter (in comparison with $5.6mn a 12 months in the past).

  • The variety of listens dropped 12% year-on-year, attributed to changes in iOS 17. Nonetheless, common income per thousand listens elevated to $34.30 (up year-on-year from $24.10).

• Cumulus Media’s Q1/24 financials were released. Podcasting isn’t damaged out, however “is pacing up” in accordance with government feedback. Complete income is down 2.7%.

Strikes and hires

Ideas and tips – with Ausha 🚀

Podcast Information – with Airwave

Firms talked about above:
AcastAirwaveAushaCampside MediaEdison ResearchIABiHeartRadioMamamiaPodtracUSG Audio

Podcast knowledge for Might 7

#1 in Apple Podcasts
The Joe Rogan Experience (Joe Rogan)
The Rest Is Entertainment (Goalhanger Podcasts)

#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
The Diary Of A CEO with Steven Bartlett (Steven Bartlett)

Over the past week, 207,775 podcasts printed a minimum of one new episode (down 0.4%). source

Occasions – with The Podcast Present, London, Might 22-23

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