Liberated Syndication Inc. (“Libsyn”), the main podcasting platform for creators and advertisers, announced its August 2024 Podcast Promoting Charges, together with the very best and most accessible CPM classes.
“Podcast promoting in August 2024 presents a pivotal alternative for manufacturers and companies to drive significant engagement. With 88% of podcast audiences describing their listening expertise as deeply significant, the CPM charges underscore the great worth of reaching attentive shoppers,” stated Rick Selah, Chief Income Officer of Libsyn.
“Listeners additionally really feel a real, intimate reference to podcasters as extra influential than social media or leisure figures, this shift opens a major alternative for manufacturers. The belief and intimacy that podcasters domesticate create a singular bond, positioning them as among the most impactful creators of our time.”
August 2024 Podcast Promoting Charges
The next charges, that are denoted as price per thousand or CPM, are revealed month-to-month by Libsyn Adverts, which offers complete podcast promoting options for creators, advertisers, and companies. The Firm releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and supply better perception into podcasting promoting as a monetization automobile. The information is derived from precise gross sales throughout Libsyn Adverts’ community of hundreds of exhibits.
For August 2024, the typical CPM fee for a 60-second advert spot was $21.25. This represents a minor lower in comparison with the earlier month’s CPM fee of $21.93 in July 2024. The August 2024 CPM fee was additionally marginally under the prior yr August 2023 CPM fee of $22.10.
The three highest CPM classes in August based mostly on delivered promoting have been:
Authorities: $29
Know-how: $29
Well being & Health: $24
The three classes the place advertisers can successfully faucet into extremely engaged audiences at greater than accessible CPM charges embody True Crime, Sports activities, and Fiction, which averaged across the excessive teenagers to low 20s in August.
Furthermore, Edison Analysis’s newest True Crime Client Report reveals that the style captivates an estimated 119 million American podcast listeners, rating because the third most listented-to style amongst weekly podcast audiences.
Selah continued, “As we head into fall, in style genres like True Crime, Sports activities, and Fiction are set to carry out exceptionally effectively, with True Crime remaining a standout. Our unique choices, just like the ABC Audio True Crime bundle, give manufacturers a singular alternative to faucet into this devoted fanbase and maximize their influence. And with the kickoff of the professional soccer, basketball and hockey seasons, together with rising curiosity in Fiction, fall presents a main second for advertisers to attach with extremely engaged audiences.”
Libsyn Adverts is the highest one-stop vacation spot for manufacturers and companies to entry top quality brand-safe, participating podcast content material at scale. With lots of of unique podcasts and hundreds of taking part exhibits, advertisers can faucet into Libsyn Adverts’ extremely sought-after podcast promoting stock, in addition to profit from its unmatched specialist experience, superior focusing on options, outcome-based measurement capabilities, and model security and suitability instruments.
Historic month-to-month CPM charges will be discovered on the Libsyn Adverts web site at http://advertising.libsyn.com/podcast-advertising charges.
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