International audio promoting market Audacia Audio has partnered with AI artistic audio studio Wondercraft to scale worldwide advert manufacturing for its APAC shoppers utilizing AI.
Based by former Spotify Listing Kym Treasure in 2022, Singapore-based Audacia Audio connects publishers, advertisers and prospects throughout premium audio environments, supporting manufacturers to provide and implement audio adverts, and publishers to monetise their stock.
Up to now, Audacia has supported over 30 APAC shopper to provide and monetise highly effective audio promoting campaigns in over 10 markets, a course of which usually takes 10 days or extra. Now, Audacia is utilizing Wondercraft’s digital Advert Studio to hurry up the manufacturing processing empower shoppers to attach with new audiences by quickly translating adverts for a number of markets utilizing AI.
What’s Wondercraft?
Co-founded by former COO at Acast and early Spotify worker Oskar Serrander and Palantir engineers Dimitris Nikolaou and Youssef Threat, Wondercraft’s AI Advert Studio permits manufacturers and artistic groups to script, voice, produce, and translate studio-quality audio adverts in any language, just by typing.
Dubbed “Canna for Audio” for its potential to radically simplify audio manufacturing, the Wondercraft platform options hyper-realistic AI voices which might be directed with absolute precision, seamless music and sound mixing, a flexible AI script-and advert copy assistant, and highly effective audio translation instruments.
Decreasing common manufacturing time from three weeks to a few days
Audicia began working with Wondercraft to provide audio artistic in February 2024. Since then, the Singapore-based audio market has produced dozens of slick audio campaigns utilizing the expertise for high-profile shoppers within the finance, leisure and journey sectors, driving Hear By Charges of as much as 99%.
For one shopper, Audacia used the platform to create and quickly translate 4 audio adverts from English into Italian, Mandarin and Vietnamese for a number of markets.
The expertise has enabled Audacia to cut back common manufacturing time and scale its artistic output.
Kym Treasure, co founder at Audacia Audio, feedback —
“At Audacia Audio, we’ve discovered Wondercraft to be an indispensable companion in our audio promoting campaigns. Their intuitive interface simplifies the method of crafting skilled audio adverts in any language. From copywriting to voice cloning, transition and background music choice, their instruments present unparalleled flexibility and high quality.
The expertise has enabled us to create a amount and high quality of audio adverts for shoppers we couldn’t have come near in any other case, so our shoppers can focus their power and budgets on advertising and monetization. Our shoppers have been excited and receptive to the ability of this new expertise to drive quick audio advert manufacturing and iteration for a number of worldwide markets and buyer segments.”
Oskar Serrander, former Acast COO and co-founder at Wondercraft, feedback —
“We’re obsessed about making audio manufacturing extra accessible to the advertising and advert trade. What usually eats away on the media price range, takes weeks of suggestions ping-pong, and solely leaves the model with just a few adverts to point out for can now be executed in a matter of minutes and hours and go away you with limitless variations of copy, voices, music and languages to deploy your advert campaigns in a number of markets, tailor-made to a number of goal audiences.
I’m excited to allow manufacturers and companies to take a position their time in creating superb, artistic ideas that drive outcomes and assist them with the remainder: a quick, inexpensive, friction-free, studio-quality platform to make these concepts come alive. Audacia Audio was one our earliest enterprise customers and true pioneers in adopting AI to service their shoppers. We’re tremendous impressed by Kym and her group’s work and excited to see the affect Wondercraft is having on their companies and companies.”
Wondercraft got here out of Beta in February of this yr and is already being utilized by greater than 40,000 storytellers, creatives, audio advert producers and types, together with world main podcast firm Acast and Stephen Barley of Diary of a CEO. It launched its end-to-end.
The platform has been designed for each creators and artistic groups, with a collection of group collaboration instruments making it straightforward for artistic groups at advert companies and publishers to work collectively on audio initiatives with colleagues, shoppers, and stakeholders.
In February 2024, Wondercraft introduced a $3m Seed spherical led by Will Ventures, Y Combinator, ElevenLabs, Steven Bartlett and different angels.
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